How the MSECO portfolio fits together
A plain guide to the ventures in MSECO's portfolio, what each one does, how the similarly named ones differ, and who runs what.
A UK company
We build
companies.
MSECO brings together a growing portfolio of businesses, brands, software and technology projects across consumer products, AI, data and B2B services.
Featured
What we're building
Keep Closer Babywearing and parenting products keep-closer.com Lead Conneqt Outsourced B2B sales development, run as one managed programme leadconneqt.com MiroFish UK Synthetic audience simulation for testing a decision mirofish.co.uk Padel COVR Premium padel racket covers and accessories padelcovr.com All ventures
Consumer & Lifestyle
5 ventures
Consumer products and e-commerce brands, from parenting and sport to automotive and lifestyle.
- Keep Closer Babywearing and parenting products Live keep-closer.com
- Padel COVR Premium padel racket covers and accessories Live padelcovr.com
- CarPartClassicX Reproduction classic car parts, made to order Live carpartclassicx.com
- Leafico Reusable cotton bags for everyday use Live leafico.com
- Nua Nusa Lifestyle and consumer venture
AI & Data
3 ventures
Data products and AI tools.
Software
3 ventures
Operating software for specific workflows, from work tracking to property operations.
B2B & Sales
3 ventures
Services and tools that help businesses win customers and reach new markets.
- Lead Conneqt Outsourced B2B sales development, run as one managed programme Live leadconneqt.com
- Defence Access Commercial market access for technical companies entering defence Live defenceaccess.com
- Smart Conneqt Websites for local UK small businesses, with search and AI-search visibility services In development
Fintech
1 venture
Financial technology and trading research.
Approach
How we work
Products and the businesses around them
Consumer brands, software and services, with the stores, systems and operations needed to run them.
Focused ventures
Each venture has one job and one audience, and its own brand. That keeps the product clear to the people who use it.
Honest about stage
Each venture says what its product does today and where it is in its development. Early is described as early.
How a business gets built
Building at MSECO
Ventures in the portfolio are developed from product concept through product development, technology, go-to-market, operations and growth.
- 01
Concept
Start from a specific problem and a clear idea of who has it.
- 02
Product development
Turn the idea into something a customer can use, physical or digital.
- 03
Technology
Build the software, data and tooling the business will run on.
- 04
Go-to-market
Position the offer and find the first customers.
- 05
Operations
Run the business day to day, from orders and support to the systems underneath.
- 06
Growth
Put effort behind what works, and stop what does not.
Insights
Say what the product does today: five rules for product pages
Five rules for writing product pages that earn trust, with examples from ventures in the portfolio.
- DataStruct AI
- MiroFish UK
- Lead Conneqt
- Defence Access