How the MSECO portfolio fits together
A plain guide to the ventures in MSECO's portfolio, what each one does, how the similarly named ones differ, and who runs what.
LiLead is a workspace for agencies that run LinkedIn outreach on behalf of several clients. It combines a web app with a Chrome extension that works in the user's own browser session, and gives each client its own inbox, pipeline and campaigns.
It is in development. The product is being prepared for a supervised private pilot rather than general availability.
LiLead's own account of the problem is that most outreach tools assume one account, while agencies work differently. Every client has its own prospects, conversations and reporting.
LiLead is organised around the way agencies work. An organisation contains client workspaces, and each workspace holds its own LinkedIn accounts, prospects and campaigns.
Its own inbox, pipeline and campaigns for every client, with roles for owners, admins and sales development reps.
A Chrome extension, working in the user's own logged-in browser, is designed to capture prospects, connections and conversations into the right client workspace.
Sequences that combine LinkedIn and email steps, with variants, sending windows and daily limits. The core is built and is being tested ahead of a pilot.
Activity reporting per client, which can be shared with the client as a read-only link.
April 2026
Work begins on the multi-client platform.
July 2026
A landing page and a downloadable Chrome extension are made available.
September 2026
Work turns to preparing a supervised private pilot.
A plain guide to the ventures in MSECO's portfolio, what each one does, how the similarly named ones differ, and who runs what.