The MSECO portfolio
15 ventures across 5 sectors: consumer brands, software, data and AI products, B2B services and financial technology. Each has its own brand and its own page here.
Consumer & Lifestyle
5 ventures
Consumer products and e-commerce brands, from parenting and sport to automotive and lifestyle.
- Keep Closer Babywearing and parenting products Live keep-closer.com
- Padel COVR Premium padel racket covers and accessories Live padelcovr.com
- CarPartClassicX Reproduction classic car parts, made to order Live carpartclassicx.com
- Leafico Reusable cotton bags for everyday use Live leafico.com
- Nua Nusa Lifestyle and consumer venture
AI & Data
3 ventures
Data products and AI tools.
Software
3 ventures
Operating software for specific workflows, from work tracking to property operations.
B2B & Sales
3 ventures
Services and tools that help businesses win customers and reach new markets.
- Lead Conneqt Outsourced B2B sales development, run as one managed programme Live leadconneqt.com
- Defence Access Commercial market access for technical companies entering defence Live defenceaccess.com
- Smart Conneqt Websites for local UK small businesses, with search and AI-search visibility services In development
Fintech
1 venture
Financial technology and trading research.
How the portfolio is organised
MSECO Ltd is a private limited company registered in England and Wales. The portfolio brings together businesses that MSECO Ltd operates directly, ventures run through their own operating companies, and projects that are still taking shape.
Where a venture's own site names its operating company, its page shows it.
Status
- Live
- Open to the public today.
- In beta
- Available to a limited audience while it is refined.
- Private
- Operated privately rather than offered to the public.
- In development
- Being built; not yet generally available.