How the MSECO portfolio fits together
A plain guide to the ventures in MSECO's portfolio, what each one does, how the similarly named ones differ, and who runs what.
Keep Closer is a Bali-based brand of baby carriers and carrier accessories, sold online at keep-closer.com. It describes its carriers as handmade to order in Bali.
The range is three carrier styles, Comfort Fit, Lite and a toddler sling, available in several colourways, alongside accessories such as detachable pouches, changing pads and pacifier clips.
Keep Closer says its story began with its founder's search for a carrier that is comfortable, lightweight for hot weather and compact for travel, for parents who find there is a great deal to learn and no manual to follow.
Keep Closer is a direct-to-consumer brand with its own online store, supported by guidance for the people who use its carriers.
Comfort Fit, Lite and a toddler sling, available in several colourways.
Detachable pouches, changing pads and small accessories.
A carrier guide with downloadable instruction booklets, a product registration page and an FAQ.
A page for boutiques, distributors and consignment partners, with a stockist programme planned.
July 2024
The first products appear in the online store.
October 2026
A new editorial storefront design is published, with a currency picker in the header and colour selection on the carrier pages.
A plain guide to the ventures in MSECO's portfolio, what each one does, how the similarly named ones differ, and who runs what.