Consumer & Lifestyle Live

Keep Closer

Babywearing and parenting products

Sector
Consumer & Lifestyle
Status
Live
Started
2024

Overview

Keep Closer is a Bali-based brand of baby carriers and carrier accessories, sold online at keep-closer.com. It describes its carriers as handmade to order in Bali.

The range is three carrier styles, Comfort Fit, Lite and a toddler sling, available in several colourways, alongside accessories such as detachable pouches, changing pads and pacifier clips.

The opportunity

Keep Closer says its story began with its founder's search for a carrier that is comfortable, lightweight for hot weather and compact for travel, for parents who find there is a great deal to learn and no manual to follow.

What it offers

Keep Closer is a direct-to-consumer brand with its own online store, supported by guidance for the people who use its carriers.

  • Three carrier styles

    Comfort Fit, Lite and a toddler sling, available in several colourways.

  • Carrier accessories

    Detachable pouches, changing pads and small accessories.

  • Guidance for parents

    A carrier guide with downloadable instruction booklets, a product registration page and an FAQ.

  • Wholesale and boutique partners

    A page for boutiques, distributors and consignment partners, with a stockist programme planned.

Timeline

  1. July 2024

    First carriers listed

    The first products appear in the online store.

  2. October 2026

    Storefront redesign goes live

    A new editorial storefront design is published, with a currency picker in the header and colour selection on the carrier pages.

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The venture

Visit Keep Closer.

Visit Keep Closer keep-closer.com