How the MSECO portfolio fits together
A plain guide to the ventures in MSECO's portfolio, what each one does, how the similarly named ones differ, and who runs what.
COVR is a direct-to-consumer brand with its own online store.
- Sector
- Consumer & Lifestyle
- Status
- Live
- Started
- 2025
- Website
- padelcovr.com
- Operating company
- PT. Tattoo Saya Tiho
Overview
Padel COVR is a Bali-based brand creating handmade padel racket covers and accessories, established in 2025. Its online store sells covers in a range of colourways and a matching ball pouch that clips to the cover.
The brand presents its range as three lines. COVR Signature is available now, while COVR Performance and COVR Essential are marked as coming soon.
The store also publishes The Padel Guide, a blog of articles about padel, gear and looking after a racket.
The opportunity
The idea behind COVR is simple. Padel racket covers were uninspiring, and a cover should look as good off the court as on it.
What it offers
-
Racket covers
Covers in a range of colourways, with a shoulder strap, a carry handle and a front zip pocket.
-
A matching ball pouch
A pouch that clips to the cover, available in matching colours.
-
The Padel Guide
A blog of fifteen articles on padel, gear and looking after a racket.
Timeline
-
September 2025
First covers listed
The first racket covers are added to the online store.
-
January to April 2026
The Padel Guide published
Fifteen articles are published on padel, equipment and racket care.
-
September 2026
Storefront redesign goes live
A redesigned storefront is published.