How the MSECO portfolio fits together
A plain guide to the ventures in MSECO's portfolio, what each one does, how the similarly named ones differ, and who runs what.
Lead Analytix Data Vault is a private web database of B2B prospects. Staff can search companies and people, import lists from CSV files, assign prospects to client campaigns, export them, and keep a do-not-contact register that stays in force when a list is imported again.
It is invitation-only, with sign-in through a work Google account, and it is not offered to the public. It presents itself as Lead Conneqt's shared prospect database.
The same company or person can be a target for several clients at once. Keeping a separate copy for each client meant that staff could not see that another client was already working a prospect, and searches had to be repeated. The product is designed to hold each prospect once, so that the duplication goes away.
The product is designed around a single shared pool of prospects, assigned to client campaigns.
The design holds a prospect once, so that a search can show in one place which clients have claimed it.
CSV upload or paste, where records that already exist are recognised and never duplicated or overwritten.
Prospects are sorted into client campaigns.
Companies, people and contact details export as CSV files that open in Excel or Google Sheets.
Email addresses and phone numbers can be blocked for every client, and entries are never deleted.
July 2026
Work begins on the platform.
September 2026
Work moves to a single shared pool and invitation-only sign-in.
A plain guide to the ventures in MSECO's portfolio, what each one does, how the similarly named ones differ, and who runs what.