How the MSECO portfolio fits together
A plain guide to the ventures in MSECO's portfolio, what each one does, how the similarly named ones differ, and who runs what.
Outsourced B2B sales development, run as one managed programme
Lead Conneqt is a UK outsourced sales-development service. It runs telemarketing, email and LinkedIn outreach for client companies as one managed programme, then books qualified meetings into the client's calendar with a briefing for the sales team.
It is a done-for-you service rather than software. The client's own sales team runs the meeting, makes the proposal and closes the deal.
A separate service, B2B Content and Nurture, covers LinkedIn, email, website and sales-enablement content. It can be bought alone or alongside outbound.
Lead Conneqt describes three situations in which companies approach it. They need more conversations than their team can start, they are setting up outbound for the first time, or they already outsource it and want a second look.
Lead Conneqt also says plainly when it is not the right fit, including consumer selling, markets with no definable list of target accounts, and products that close online without a conversation.
The service covers the path from choosing accounts to booking the meeting, including account selection and research, messaging, cold email, LinkedIn outreach, telemarketing, reply handling, qualification, follow-up and reporting.
Email, LinkedIn and telemarketing are planned and run together rather than as separate campaigns.
Qualified meetings are booked into the client's calendar together with a preparation brief for the sales team.
Lead Conneqt includes campaign visibility and pipeline reporting with every engagement.
A library of eighteen guides covers outbound sales, cold email and the rules that apply to them in the UK.
May 2025
The operating company is registered in England and Wales.
September 2026
The site is rebuilt around the service and the guide library reaches eighteen articles.
A plain guide to the ventures in MSECO's portfolio, what each one does, how the similarly named ones differ, and who runs what.
Five rules for writing product pages that earn trust, with examples from ventures in the portfolio.